:root{
  --marfil:#f7f4ee; --marfil-2:#efeae0; --linea:#e3dccd; --negro:#111; --negro-2:#1a1917;
  --gris:#5f5a52; --oro:#b8912f; --oro-claro:#e2c675; --oro-osc:#8e6d1c; --verde:#1fa855; --rojo:#c2453a;
  --radio:16px; --side:280px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%}
body{font-family:"Inter",system-ui,sans-serif;background:var(--marfil);color:var(--negro);line-height:1.55;font-size:16px}
button,input,select,textarea{font:inherit;color:inherit}
a{color:inherit}
.anton,h1,h2{font-family:"Anton",Impact,sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.01em;line-height:1.05}
h1{font-size:clamp(2.1rem,5vw,3.2rem)}
h2{font-size:clamp(1.5rem,3.4vw,2.1rem)}
h3{font-size:1.08rem;font-weight:800;line-height:1.3}
.oro{color:var(--oro-osc)}
b{font-weight:700}

/* layout */
.app{display:flex;min-height:100vh}
.side{width:var(--side);background:var(--negro);color:#efe9dc;position:fixed;inset:0 auto 0 0;overflow-y:auto;padding:22px 16px 30px;z-index:40;transition:transform .25s}
.main{flex:1;margin-left:var(--side);min-width:0}
.wrap{max-width:900px;margin:0 auto;padding:34px 28px 80px}
.brand{font-weight:800;letter-spacing:.14em;text-transform:uppercase;font-size:.85rem;padding:0 8px 4px}
.brand span{color:var(--oro-claro)}
.brand-sub{font-size:.75rem;color:#9a9284;padding:0 8px 16px}
.prog{background:#1d1b17;border:1px solid #2e2a22;border-radius:12px;padding:12px;margin:0 4px 18px}
.prog small{display:flex;justify-content:space-between;font-size:.72rem;color:#b5afa3;letter-spacing:.05em;text-transform:uppercase;font-weight:700}
.bar{height:7px;border-radius:99px;background:#2e2a22;margin-top:8px;overflow:hidden}
.bar i{display:block;height:100%;background:linear-gradient(90deg,var(--oro),var(--oro-claro));border-radius:99px;transition:width .4s}
.nav-t{font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;color:#8a8376;font-weight:800;margin:16px 10px 6px}
.nav a{display:flex;align-items:center;gap:10px;padding:9px 10px;border-radius:10px;text-decoration:none;font-size:.92rem;color:#d9d3c6;margin-bottom:2px}
.nav a:hover{background:#1d1b17}
.nav a.on{background:#24211b;color:#fff}
.nav a.on .n{background:var(--oro);color:var(--negro);border-color:var(--oro)}
.nav .n{flex:none;width:24px;height:24px;border-radius:50%;border:1px solid #3a3326;display:grid;place-items:center;font-size:.72rem;font-weight:800;color:var(--oro-claro)}
.nav .n.ok{background:var(--verde);border-color:var(--verde);color:#fff}
.nav .tag{margin-left:auto;font-size:.62rem;font-weight:800;letter-spacing:.08em;color:var(--oro-claro);border:1px solid #3a3326;border-radius:99px;padding:2px 7px}
.topm{display:none;position:sticky;top:0;z-index:30;background:var(--negro);color:#fff;align-items:center;justify-content:space-between;padding:12px 16px}
.burger{background:none;border:1px solid #3a3326;color:#fff;border-radius:10px;padding:7px 11px;font-weight:700;cursor:pointer}
.velo{display:none}

/* selector servicios / productos */
.vende{display:inline-flex;background:var(--marfil-2);border:1px solid var(--linea);border-radius:99px;padding:4px;gap:4px}
.vende button{border:0;background:none;border-radius:99px;padding:8px 16px;font-weight:700;font-size:.9rem;cursor:pointer;color:var(--gris)}
.vende button.on{background:var(--negro);color:var(--oro-claro)}
.side .vende{display:flex;background:#1d1b17;border-color:#2e2a22;margin:0 4px}
.side .vende button{flex:1;padding:7px 8px;font-size:.8rem;color:#b5afa3}
.side .vende button.on{background:var(--oro);color:var(--negro)}

/* bloques */
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:.72rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--oro-osc);margin-bottom:10px}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--oro)}
.lead{font-size:1.1rem;color:var(--gris);margin-top:10px;max-width:680px}
.card{background:#fff;border:1px solid var(--linea);border-radius:var(--radio);padding:22px;margin-top:18px}
.card.dark{background:var(--negro);color:#efe9dc;border-color:var(--negro)}
.card.dark .lead,.card.dark p{color:#c9c2b4}
.idea p{margin-bottom:10px}
.idea p:last-child{margin-bottom:0}
.lista{list-style:none;display:grid;gap:8px;margin-top:10px}
.lista li{position:relative;padding-left:30px}
.lista.x li::before{content:"✕";position:absolute;left:0;top:1px;width:20px;height:20px;border-radius:50%;background:var(--rojo);color:#fff;font-size:.66rem;font-weight:800;display:grid;place-items:center}
.lista.ok li::before{content:"✓";position:absolute;left:0;top:1px;width:20px;height:20px;border-radius:50%;background:var(--verde);color:#fff;font-size:.7rem;font-weight:800;display:grid;place-items:center}
.lista.num{counter-reset:k}
.lista.num li::before{counter-increment:k;content:counter(k);position:absolute;left:0;top:1px;width:20px;height:20px;border-radius:50%;background:var(--oro);color:var(--negro);font-size:.7rem;font-weight:800;display:grid;place-items:center}
.sec-t{display:flex;align-items:center;justify-content:space-between;gap:12px;flex-wrap:wrap;margin-top:30px}
.sec-t h3{font-size:1.15rem}
.msg{background:var(--marfil-2);border:1px solid var(--linea);border-radius:14px;padding:16px;margin-top:12px}
.msg .t{font-size:.72rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--oro-osc);margin-bottom:8px}
.bubble{background:var(--negro);color:#f4f1ea;border-radius:14px 14px 4px 14px;padding:12px 14px;font-size:.98rem}
.msg .row{display:flex;justify-content:flex-end;margin-top:10px}
.copy{border:1px solid var(--linea);background:#fff;border-radius:99px;padding:7px 14px;font-size:.82rem;font-weight:700;cursor:pointer;display:inline-flex;align-items:center;gap:6px}
.copy:hover{border-color:var(--oro)}
.copy.ok{background:var(--verde);border-color:var(--verde);color:#fff}
.porque{border-left:3px solid var(--oro);padding:4px 0 4px 14px;margin-top:18px;color:var(--gris)}
.porque b{color:var(--negro)}
.check{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-bottom:1px solid var(--linea);cursor:pointer}
.check:last-child{border-bottom:0}
.check input{appearance:none;flex:none;width:22px;height:22px;border:2px solid var(--oro);border-radius:6px;display:grid;place-items:center;cursor:pointer;margin-top:1px}
.check input:checked{background:var(--verde);border-color:var(--verde)}
.check input:checked::after{content:"✓";color:#fff;font-weight:800;font-size:.8rem}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;border:0;border-radius:12px;padding:13px 20px;font-weight:800;cursor:pointer;text-decoration:none;font-size:.95rem}
.btn-v{background:var(--verde);color:#fff}
.btn-n{background:var(--negro);color:var(--oro-claro)}
.btn-l{background:#fff;border:1px solid var(--linea);color:var(--negro)}
.btn-s{padding:8px 14px;font-size:.85rem;border-radius:10px}
.navpie{display:flex;justify-content:space-between;gap:12px;margin-top:30px;flex-wrap:wrap}
.chip-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.chip{border:1px solid var(--linea);background:#fff;border-radius:99px;padding:7px 13px;font-size:.85rem;font-weight:700;cursor:pointer;color:var(--gris)}
.chip.on{background:var(--negro);color:var(--oro-claro);border-color:var(--negro)}
.buscar{width:100%;border:1px solid var(--linea);background:#fff;border-radius:12px;padding:13px 16px;margin-top:16px;font-size:1rem}
.buscar:focus,.f input:focus,.f select:focus,.f textarea:focus{outline:2px solid var(--oro-claro);border-color:var(--oro)}
.contador{font-size:.85rem;color:var(--gris);margin-top:12px}
.obj{background:#fff;border:1px solid var(--linea);border-radius:14px;padding:16px;margin-top:12px}
.obj .cat{font-size:.68rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--oro-osc)}
.obj .q{font-weight:800;font-size:1.02rem;margin:4px 0 10px}
.obj .pq{font-size:.88rem;color:var(--gris);margin-top:10px}
.frase .mal{display:flex;gap:10px;align-items:flex-start;font-weight:700;color:#7a2a22}
.frase .bien{display:flex;gap:10px;align-items:flex-start;margin-top:10px}
.frase .ic{flex:none;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;color:#fff;font-size:.7rem;font-weight:800;margin-top:1px}
.frase .mal .ic{background:var(--rojo)}
.frase .bien .ic{background:var(--verde)}
.frase .mal s{text-decoration-color:rgba(194,69,58,.6)}
.gancho{display:flex;align-items:center;gap:12px;background:#fff;border:1px solid var(--linea);border-radius:12px;padding:12px 14px;margin-top:8px}
.gancho .num{flex:none;font-family:"Anton",Impact,sans-serif;color:var(--oro-osc);width:30px}
.gancho p{flex:1}
.star{border:0;background:none;font-size:1.15rem;cursor:pointer;color:#c9c2b4}
.star.on{color:var(--oro)}
.toast{position:fixed;left:50%;bottom:24px;transform:translateX(-50%) translateY(80px);background:var(--negro);color:#fff;padding:12px 18px;border-radius:12px;font-weight:700;font-size:.9rem;transition:transform .25s;z-index:99}
.toast.show{transform:translateX(-50%) translateY(0)}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:16px}
.tile{background:#fff;border:1px solid var(--linea);border-radius:14px;padding:16px;text-decoration:none;display:block}
.tile:hover{border-color:var(--oro)}
.tile .k{font-size:.68rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--oro-osc)}
.tile h3{margin-top:6px}
.tile p{font-size:.88rem;color:var(--gris);margin-top:4px}

/* CRM */
.tabs{display:flex;gap:6px;border-bottom:1px solid var(--linea);margin-top:20px;overflow-x:auto}
.tabs button{border:0;background:none;padding:12px 16px;font-weight:800;color:var(--gris);border-bottom:3px solid transparent;cursor:pointer;white-space:nowrap}
.tabs button.on{color:var(--negro);border-bottom-color:var(--oro)}
.f{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
.f label{display:flex;flex-direction:column;gap:5px;font-size:.78rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase;color:var(--gris)}
.f input,.f select,.f textarea{border:1px solid var(--linea);background:#fff;border-radius:10px;padding:11px 12px;font-size:.95rem;text-transform:none;letter-spacing:0;font-weight:500;color:var(--negro)}
.f .full{grid-column:1/-1}
.kpi{background:#fff;border:1px solid var(--linea);border-radius:14px;padding:16px}
.kpi small{font-size:.68rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--gris)}
.kpi b{display:block;font-family:"Anton",Impact,sans-serif;font-weight:400;font-size:1.8rem;margin-top:4px}
.kpi.verde b{color:var(--verde)}
.kpi.rojo b{color:var(--rojo)}
.kpi.oro b{color:var(--oro-osc)}
.cli{background:#fff;border:1px solid var(--linea);border-radius:14px;padding:14px 16px;margin-top:10px;display:grid;grid-template-columns:1fr auto;gap:8px 14px;align-items:center}
.cli.hoy{border-color:var(--oro);box-shadow:0 0 0 2px rgba(184,145,47,.18)}
.cli .nom{font-weight:800}
.cli .det{font-size:.85rem;color:var(--gris)}
.cli select{border:1px solid var(--linea);border-radius:8px;padding:6px 8px;background:#fff;font-size:.85rem}
.badge{display:inline-block;font-size:.68rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;border-radius:99px;padding:3px 9px;margin-left:6px}
.badge.hoy{background:var(--oro);color:var(--negro)}
.badge.v{background:#e3f5ea;color:#13753a}
.badge.r{background:#f8e4e1;color:#8f2d23}
.mov{display:flex;justify-content:space-between;gap:12px;padding:12px 0;border-bottom:1px solid var(--linea);font-size:.95rem}
.mov .m.in{color:var(--verde);font-weight:800}
.mov .m.out{color:var(--rojo);font-weight:800}
.del{border:0;background:none;color:#a39b8d;cursor:pointer;font-size:.9rem;padding:2px 6px}
.del:hover{color:var(--rojo)}
.barras .fila{display:grid;grid-template-columns:150px 1fr 40px;gap:10px;align-items:center;margin-top:10px;font-size:.88rem}
.barras .b{height:12px;background:var(--marfil-2);border-radius:99px;overflow:hidden}
.barras .b i{display:block;height:100%;background:var(--oro);border-radius:99px}
.vacio{text-align:center;color:var(--gris);padding:26px 10px;font-size:.95rem}
.nota{font-size:.82rem;color:var(--gris);margin-top:14px}

/* solo (página suelta de un bonus) */
.solo .side,.solo .topm{display:none!important}
.solo .main{margin-left:0}
.solo-head{background:var(--negro);color:#fff;padding:14px 20px;display:flex;justify-content:space-between;align-items:center}
.solo-head .brand{padding:0}

@media(max-width:900px){
  .side{transform:translateX(-100%)}
  .side.open{transform:none}
  .main{margin-left:0}
  .topm{display:flex}
  .velo.on{display:block;position:fixed;inset:0;background:rgba(0,0,0,.45);z-index:35}
  .wrap{padding:24px 16px 70px}
  .grid4{grid-template-columns:1fr 1fr}
  .grid2,.f{grid-template-columns:1fr}
  .barras .fila{grid-template-columns:110px 1fr 34px}
}
@media(max-width:420px){.grid4{grid-template-columns:1fr 1fr;gap:8px}.kpi{padding:12px}.kpi b{font-size:1.35rem}.tile h3{font-size:.95rem}}